Industry Benefits

The Real Estate industry is evolving due to the effects of the global economy, consolidation and the accessibility to information via the Internet. Besides the competition in your backyard, new competitors from across the continent can easily reach out and intrude upon your established and cultivated customer base. Without the flexibility to adapt to these changes, your business may become overwhelmed and jeopardized in this highly competitive and dynamic market.

E-business. Today, more business is being conducted online including title searches, appraisals and electronic loan applications. E-business is quickly becoming a necessity for success in the real estate industry. For aggressive and forward thinking businesses, it presents unrivaled opportunities for profit and growth. Rather than being restricted to one’s geographic area, the ease of the Internet allows firms to attract customers from around the country and internationally. E-business also holds the key to differentiation through Internet-based customer services and sharing of information and resources.

Customer Relationship Management (CRM). In today’s economy, power has shifted from enterprises to customers. It calls for a new architecture called Customer Relationship Management (CRM). Companies strive to accommodate the customers’ expanding needs for personalized services and greater convenience through the implementation of Internet services such as self-service portals. A successful CRM will help to build lasting relationships for an organization and help to generate referrals.

MLS (Multiple Listing Services). The first place that customers look when they decide to buy a property is online. Competitive franchises pool resources and listings databases and spend fortunes on designing and maintaining MLS applications. However, mid-size companies are still waiting for the new generation of MLS, one that can be implemented and updated quickly and economically. This information may reside on a company’s legacy system waiting for a means to be accessed via the Internet.

Virtual Real Estate Office. Centralizing different sources and facilitating communication and cooperation among agents and offices are imperative for streamlined and efficient operations. Technology enables improved sharing of information and resources through Internet services, networking, remote access to the office mainframe, e-mail, and electronic document transfer and processing. Agents can work from a laptop PC or hand-held device in the field without ever needing physical contact with the central office or the assistance of an in-house administrative assistant.

Wireless-enabled Agents. In the competitive world of real estate, deals can often be closed on the spot if real-time information was available for the agents. Using wireless-enabled handheld devices, agents can provide this information when a prospect is hot and close the deal with little delay. Agents can access current property listings from the road as they are updated in-house, and provide clients with up-to-the minute opportunities. This translates into a shorter sales cycle and increased customer service and revenue.

Embracing E-business is an expensive undertaking that often annuls prior investments. While developing new business strategy, organizations cannot afford to forget what made them successful in the first place: cost efficiency and return on investment (ROI).

What if instead of technology that renders previous investments obsolete, there is a solution that would enhance and leverage your current legacy back end (Mainframe or AS/400)?

ResQNet products offer reliable web browser access to host applications via intranet, extranet, Internet, and wireless devices. Use ResQ/ME to provide field agents with real-time access to MLS, quotas, and rates via wireless-enabled devices such as a Palm or Pocket PC. Agents in the field can present customers with accurate information on the spot. This eliminates the need for in-house staff to provide data to agents in the field. Using ResQPortal for web-to-host access, existing legacy systems and databases can be used to simulate a fancy MLS application, complete with pictures, links to web pages, and updateable descriptions. Customers are able to connect to the public sections of your legacy system to perform searches and look up information with the use of their own web-browser and Internet connection. This self-service portal means that potential customers have access to this information 24 hours a day, 7 days a week.

ResQNet is a highly scalable e-business infrastructure and a complete integration solution for hosts, servers, databases, and PCs. Your host application gains functionality, flexibility, accessibility, and ease of use without any change to the host code.

ResQNet solutions are innovative and designed to evolve. The look of your host is enhanced with an intuitive GUI interface and its functionality extended to seamlessly integrate data from disparate sources (other hosts, XML, SQL databases, and desktop PC applications). Business logic not available in the application, such as instant rate calculations and currency conversions, can be easily added. The company can navigate the end-user through the application and assist input. Sensitive information is protected, and access can be restricted for all but selected users. Host or user-entered data can be exported to MS Word, Access, Excel, Lotus Notes, or the body of an email message.

In today’s rapidly moving market, time is everything. ResQNet guarantees results quickly. Installation is completed in several days. Host screens are automatically revitalized into a default graphical user interface so all customization is optional. While advanced customization requires some scripting, most is done using drag-and-drop techniques. ResQNet offers continuous support of its products and notification of upgrades as well as the expertise of a Professional Services group.

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